Huawei has been on the receiving end of a new age cold war between China and the US. The U.S. accused Huawei of being a platform through which the Chinese spied on U.S. interests and properties and for this reason, Huawei got banned.
This ban is expected to affect Huawei by over $10 Billion dollars. But it’s not all over for the Chinese smartphone maker. The Huawei Mate 30 was launched on the 19th of September amid a lot of media buzz and speculation about the Android issue.
Huawei Mate 30 Review
For those of you who are unaware, due to the U.S. ban, even companies like Google banned Huawei from accessing their services. This severely dented the prospects of the Huawei Mate 30.
Installing Google’s Apps – Easy Peasy according to Huawei
But if any preliminary information is to be believed, then we can safely say that the Huawei Mate 30 will be able to run Google’s apps with absolute ease.
The truth is, there is no ‘Sideloading’ of apps that is required. Sideloading is the process of installing the apk file of an app directly on your phone without having to go to the Playstore. This might seem like a bit too ‘technical’ for the average folk out there. But there is an even easier way to download these apps.
The report from 9 to 5 Google gives a 8-step plan to install the services. To summarize the steps. Huawei has basically provided access to this website through which one can easily access the Playstore and install the apps.
According to conflicting reports, there might be another serious concern with the Huawei Mate 30 and lack of a Google license. According to Google, if you don’t have a license, you cannot use their services as they control the framework of these services. Huawei cannot happily skip around and install Google’s apps.
The only way around this is a process called ‘rooting’. In this process, the apps have to be manually installed and the code needs to be changed to make it work. This process of rooting is definitely not in the skillsets of millions of users worldwide.
A lot of people do claim that even if you make it work, your apps will stop working as Google can always cancel permissions and licenses that will stop the apps.
What will make this phone sell
Huawei’s CEO is confident that this phone will sell because it’s the only competitive 5G smartphone in the world. More than that, there isn’t much going around for the Huawei.
A huge detriment
Huawei have actually buried themselves in this whole Huawei Mate 30 fiasco with the pricing of this phone. The phone is a whopping $1200 device. That is much more than the iPhone. The only extra feature being 5G?
If Huawei wanted to create some sort of doubts in the heads of its users, they would have priced this phone very competitively. But they have priced it really high, trying to portray confidence.
Why would somebody in their right mind buy a phone where the Google apps won’t work or have to go through various hoops to make it work?
Add to the fact that it costs $1200!
Huawei is in a soup
The second largest smartphone manufacturer in the world has hit a crisis. They did put up a brave front initially by suggesting that they will come up with their own ‘Android’ killer that would replace the core Android OS. They did put something out in the market name, ‘Harmony OS’ which is a glorified Android layer. That definitely can’t kill Android and even worse, it can never replace all of Google’s services.
This isn’t about the OS anymore. Most people will just ignore the OS they are using, but they can never live without their top Google apps such as Youtube, Playstore, Google Maps, Gmail and more. These services are an integral part of everybody’s lives and people can’t live without them.
In the short term, Huawei will have to try to find a solution to this ban by the U.S. In the long run, if the ban persists, then they will need to find other ways to sell smartphones.
Will it take off?
In my personal opinion, the Mate 30 cannot take off. The odds are stacked against it and Huawei has done nothing in my opinion to tilt it towards itself. They have priced it so exorbitantly that nobody will consider the price. Secondly, promised a new OS and that fell flat on its face. Thirdly, they promised that Google’s services will still work on their phones without proving how they can circumvent Google’s permissions.
People might be able to install the apps. They might be able to make it work. But if Google decides to pull the plug. It’s curtains for Huawei’s phone users and the company itself.
This is not an issue that affects them only in the U.S. It affects them internationally too.
The Huawei Mate 30 might be a phone that stands as the torch bearer of the world’s future with 5G, but it will not fulfill its destiny as a mass market smartphone because of the reasons mentioned.
The world has too many smartphone makers offering way too many features, at prices that range from poverty to luxury. In this sort of market, nobody will blink an eye.
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